Burda:ic ha annunciato il lancio di www.sanriotown.com, il portale online europeo di Hello Kitty. Concesso in licenza da Sanrio Digital, questo nuovo sito ufficiale di Hello Kitty offrirà ai fan una community online gratuita in sei differenti lingue. Il portale sarà il luogo dove i fan della gattina avranno a disposizione tutto ciò di cui hanno bisogno per conoscere la famosa gattina e offrirà ore e ore di intrattenimento.
I fan avranno l’opportunità di chattare su qualsiasi argomento sul forum del sito, da Hello Kitty e i personaggi Sanrio, a moda, amore, musica, giochi e molto altro. Gli utenti avranno la possibilità di incontrare Hello Kitty e i suoi amici, bloggare su tutto ciò che è rosa, prendere parte a quiz e tutti i tipi di attività di intrattenimento e comprare gli oggetti dedicati ad Hello Kitty nel negozio online. Inoltre, possono condividere il divertimento con gli altri fan, giocando con una selezione di giochi online disponibile. La sezione ‘Dream Studio’, per esprimere la propria creatività, permette agli utenti di caricare e personalizzare i propri video e foto con una gamma di effetti speciali.
Hello Kitty è stata creata dal designer Sanrio, Yuko Yamaguchi, negli anni ’70 e da allora ha ottenuto popolarità a livello mondiale. Il nome in realtà deriva dal libro ‘Attraverso lo specchio’, di Lewis Carroll. Nel corso degli anni, ad Hello Kitty si sono aggiunti parenti ed amici.
I fan di Hello Kitty sono aumentati durante i decenni passati. Alle giovani ragazze appassionate al personaggio si sono aggiunte giovani donne e celebrità (la maggior parte dei fan sono tra i 14 e i 29 anni). Questo aspetto si riflette nel fantastico merchandise ricco di stile, disponibile sul sito: da borse, vestiti, gioielli e accessori, a periferiche elettriche e anche articoli per il tuning delle auto. Hello Kitty è ora uno dei più famosi ed amati brand nel mondo, così tanto da essere diventata un’icona fashion.
Secondo quanto affermato da Achim Kaspers, Vice Presidente Marketing, Burda:ic lancerà il gioco online ‘Hello Kitty Online’, un MMOG (massively multiplayer online game) nel 2008. “Giocando questo titolo, i fan avranno la possibilità di condividere avventure virtuali con la loro amata Kitty e i suoi amici,” afferma Achim Kaspers.
Prendi parte al divertimento con Hello Kitty sul sito www.sanriotown.com
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